10 Sep Back to Basics: Writing Effective SMS Messages
Key Takeaways:
- Keep your SMS messages concise and direct to maximise impact.
- Use a clear call to action to guide your recipients.
- Personalise your messages to increase engagement.
- Timing is crucial; send messages when they’re most likely to be read.
In today’s fast-paced digital landscape, SMS marketing remains a powerful tool for businesses to connect with their customers. However, the effectiveness of your SMS campaign largely depends on the quality of your message. Whether you’re a seasoned marketer or just getting started, understanding the basics of writing effective SMS messages can significantly enhance your campaign’s success. Let’s dive into some essential tips for crafting compelling SMS content.
1. Be Clear and Concise
One of the most critical aspects of SMS messaging is brevity. With a 160-character limit, every word must count. Your message should be direct and to the point, delivering the core message without any fluff. For instance, instead of saying, “We are pleased to inform you that your package has been shipped and should arrive soon,” you could simply say, “Your package is on its way! Expected delivery: tomorrow.” The latter is straightforward, keeps the recipient informed, and avoids unnecessary details.
2. Incorporate a Strong Call to Action
A well-crafted SMS message should include a clear and compelling call to action (CTA). Your CTA is what prompts your customers to take the next step, whether it’s visiting your website, making a purchase, or redeeming an offer. For example, “Shop now and get 20% off! Click here: [link]” is a direct approach that tells the recipient exactly what to do. Ensure that your CTA is easy to understand and doesn’t require too much thought from the reader.
3. Personalisation is Key
Personalising your SMS messages can significantly increase engagement. Customers are more likely to respond to a message that feels tailored to them rather than a generic broadcast. Using their name, referencing past purchases, or even acknowledging their location can make your message stand out. For instance, “Hi Jane, enjoy 10% off your next purchase at our Sydney store!” feels more personal and engaging than a simple “Get 10% off.”
4. Perfect Your Timing
The timing of your SMS campaign can greatly affect its success. Sending messages at the right time ensures they are read and acted upon. For instance, promotional messages are often best sent during business hours or just before a sale starts. However, timing can vary depending on your audience. Consider when your customers are most likely to check their phones and tailor your sending times accordingly.
5. Keep it Simple
While creativity is important, simplicity should be the cornerstone of your SMS content. Avoid using jargon or complex language that could confuse the recipient. The goal is to communicate your message in the simplest way possible. If your message is clear, your customers are more likely to understand and act on it.
6. Test and Refine
Finally, always test different versions of your messages to see what works best. A/B testing can help you determine which words, CTAs, or timings yield the highest response rates. Refining your SMS content based on performance metrics ensures that you continuously improve your campaign’s effectiveness.
Crafting effective SMS messages is all about delivering the right message at the right time, in the most straightforward way possible. By focusing on clarity, personalisation, and timing, you can enhance customer engagement and drive better results for your business.
For more tips and tailored SMS marketing solutions, get in touch with us today. We’re here to help you optimise your communication strategies and achieve your business goals!